news @ nature.com | Web users judge sites in the blink of an eye - Potential readers can make snap decisions in just 50 milliseconds.. Ouch.

If only people would learn to love this bit of advice: So what are the key ingredients of a good-looking website? Caudron suggests that the amount of graphics on the page should be strictly limited, perhaps to a single eye-catching image. 'It's not about getting as much stuff on the page as possible,' he says.

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